To what extent do consumer actions reflect individual and collective identity?

29/04/2011 13:27

When a product, such as a certain brand of clothes, is bought more than other products and brands, then that product will continue to have more and more made of it. The way this reflects the individual and collective identity is that, it shows what people want or don't want (likes and dislikes) and ends up showing what a person or group of people are more interested in. This way, companies know what to make and sell more and less of, and consumers get what they want.